Sunday, November 17, 2019

Is College Worth it Essay Example for Free

Is College Worth it Essay â€Å"What is a College Degree Worth? † by Maggie Gallagher. The overall main idea of this article is that the cost of college is going up and people is taking loans out which are putting them in debt because they have to pay them off. That is the reason why some people don’t go to college, I believe the author wrote the article to inform you about why teens are in debt after they graduate college. According to Mrs. Gallagher the main reason why college debt is increasing is  because loans are available and teenagers are encouraged to borrow money. At least 700 colleges have contract with bad banks to market credit cards to students. About nine in 10 students use credit cards to help pay for their college expenses. The main reason why the increase in college debt is because colleges have taught teenagers bad financial decisions, which has caused the decrease in the worth of a college degrees. The degree I’m pursuing at this moment is my Bachelor’s degree in Culinary Arts. I want a better education other than a high school diploma. Me wanting to become a chef/ Pastry chef, there is nothing Flint nor Michigan for my degree. I want to be up there with the people on the Food network channel and the TLC channel as well. With me having more degrees it will most likely guarantee me a VERY nice job in the near future.

Thursday, November 14, 2019

The Electrolysis of Copper Sulphate :: Papers

The Electrolysis of Copper Sulphate Aim Analyse and evaluate the quantity of Copper (Cu) metal deposited during the electrolysis of Copper Sulphate solution (CuSo4) using Copper electrodes, when certain variables were changed. Results Voltage across Concentration of solution electrode 0.5M 1.0M 2.0M 2 5.0 10.6 19.5 4 10.5 19.8 40.3 6 14.3 26.0 60.2 8 15.2 40.4 80.3 10 15.0 40.2 99.6 12 15.1 40.0 117.0 Analysing/Conclusion The input variables in this experiment are; concentration of the solution and the voltage across the electrodes. The outcome is the amount of copper gained (measured in grams) at the electrodes. By analyzing the graph, we can see the rapid increase of weight gained for the 2.0 molar concentration as the gradient is steeper. Whereas the 1.0 mol and 0.5 mol concentrations increases steadily at a slower rate. This obviously shows that if the voltage increase, the weight also increases. Hence I can conclude; the higher then voltage and concentration, the more copper is produced. The reason for this would be because we used electrolysis. This is used to separate metals from their ores and metal compounds. The electrolyte (solution) contains negative and positive ions. For electrolysis to work there must be the same amount of positive ions to negative ions so that the solution is electrically balanced. A solution of metal compounds can only conduct electricity if it is balanced. The negative ions are attracted to the anode (+ve electrode) and the positive ions (protons) are attracted to the cathode (-ve electrode). The electrolyte effect the amount of atoms attracted. This happens at the cathode: Cu2+ +2e- =Cu And oxygen is produced at the anode. Increasing the concentration is more affective than increasing the voltage but in order to gain more copper, you will need the highest

Tuesday, November 12, 2019

Outcomes of divorce on children Essay

Divorce, while lengthy and sometimes hurtful, can be beneficial to the children and spouses. Children coming from situations of abuse and neglect actually benefit from the separation of parents. These parents may remain single or remarry, still studies have shown that the children have and are thriving in a way they were unable to before the separation. While there are exceptions to every rule, the divorce has become a positive alternative in some families. Children coming from homes where violence and abuse is an ordinary occurrence, are not only victims in their childhood, but are continually affected as adults. According to the Traumatogentic model, proposed by Dr. Finkelor (1987), the abused child produces a number of different psychological effects and long term behavioral changes. Leaving a child in such a situation would not only cause continual physical harm, but also the long term psychological problems. In such cases divorce is encouraged for the benefit of both the spouse being abused and the child involved. After divorce children have been shown to thrive in the new, abuse-free environment; showing improvements in their education, attitude, and overall social development. Another factor of positive divorce is the presence of neglect in the household. Accumulating information from the Attachment Theory proposed by John Bowlby in 1980, researchers have compiled evidence of the side effects of the lack of a secure attachment to caregivers at an early age. Because of rejection and inconsistent attention, among other forms of neglect, these children have â€Å"developed anxious, insecure or disorganized/disoriented attachments with their primary care providers† (U. S. Department of Health and Human Services). With two parents this neglect from one or both can turn to a feeling of hatred for one or both parents from the child. â€Å"This lack of secure attachment relationship then hinders the infant’s or toddler’s ability to explore his/her environment and develop feelings of competence† (U. S. Department of Health and Human Services). Divorce here is an apparent necessity to the children involved. Based on the long term effects of neglect from numerous studies, children are better with one parent that cares for them or a non-biological parent than two that do not accurately care for the child’s needs. While being exposed to the process of divorce, children have become aware that struggle is a normal part of marriage and have been able to use their parents as examples. In a study done by â€Å"Psychology Today†, twenty-eight college students were interviewed to see how their parents divorce influenced their own current and past relationships. The group was divided into three different groups according to their responses. The first group were named the â€Å"Modelers†. This group mimicked their parents relationship, continuing to be dysfunctional. The second group were the â€Å"Strugglers†, this group showed a cautiousness in trusting others and hesitancy in opening up to others. The third were the â€Å"Reconcilers†. These students strove to learn from their parents mistakes and the problems they witnessed, to create more successful relationships in their own lives. The group that the students fell into also had to do with the type of relationship they had with their parents before the breakup and after. It was found that the â€Å"modeler† group had â€Å"limited insight† to the problems that their parents were going through. The â€Å"strugglers† lost touch with their parents and received little support after the divorce. In contrast, â€Å"reconcilers† kept touch with their parents and were given positive reinforcement† (H. Parker). In these cases the students learned from their parents divorce by example. Neither regretting their parent’s decision nor harboring ill feelings toward them for the separation. Good communication between parents and children was key to a happy outcome post-divorce. In an interview done by Dr.  Joyce Arditti of the Virginia Polytechnic Institute, fifty-eight young women who were raised by only their mother were asked their feelings on the situation. The women all agreed that the relationship between themselves and their mothers could never be closer. The relationships evolved into that of a best friendship rather than an authority figure and child. Although they are not the traditional mother-daughter relationships, they still provide support for the child in all the ways that a typical mother could and even go beyond that to the type of support that only a friend could provide. Growing up in a family with both parents present, was somewhat less than picture perfect in my own experiences. As a child, hearing constant arguing from both parents caused me to have a bias opinion on the parent doing the least amount of yelling or the parent that was fighting for my cause. This fighting being a constant in my life, made me wish that they would divorce, but because of personal religious reasons they have not. This, in turn, causes me to have apprehensions about marriage and doubt some of the stipulations that I was raised to associate with marriage. Divorce in my case would benefit my relationship with both parents and ease my own apprehensions about marriage. Divorce will always be a tough situation for the parents and children involved, but that does not mean that it has to be a negative one. The term divorce has been, in recent years, coined with a negative connotation. This however, is out-dated and one sided. With the recent studies and the help of psychologists, the term divorce has become somewhat less than taboo in our society today.

Saturday, November 9, 2019

KFC for Kentucky Fried Chicken

?KFC for Kentucky Fried Chicken is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great.Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders,† Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heinlein, who was taken over by the Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China.The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard â€Å"bucket,† which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957.Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan â€Å"finger licking' good,† which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good. † Unethical issues in KFC Company 1. Provide Greasy Unhealthy Food The growing and bustling population of today is obviously differ ent from the population of the previous decades in terms of health and nutritional attitudes and behaviors.People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. Being one of the most popular fast food restaurants and with millions of people patronizing the products and foods offered by the company, it is important the company adheres to ethical standards specifically in terms of providing healthy foods.However, it has been observed that KFC is using oil which contains Tran's fatty acids and contain in monosodium glutamate, which is MSG. This is noted to increase cholesterol and even increased the risk of having heart disease and obesity. As authorities discovered this, the case was being carried over by the consumer group Centre for Science in the P ublic Interest and told the company to use healthier cooking products than the one they are using. 2. Protests by PETA KFC is the world's largest chicken fast-food chain in the world with more than 9900 stores at an average annual consumption of nearly 800 million chickens in all over the world.In order to reduce costs, KFC chicken suppliers kept the chickens in overcrowded cages and given drug to urging their growth so that they are usually too heavy and can't even walk. In year 2003, PETA organization (Association of Ethical Treatment of Animals) found a video exposing KFC supplier abuse chickens by cruel trick and this immediately aroused public attention. In the video can see the staff do anything to abuse the chicken, they often cut off their wings, slamming them to the wall, punched them as sandbags, kicked them as football.At slaughter, the chicken' throats are slit and dropped into tanks of scalding-hot water while they are still conscious. They abuse the chickens alive to d eath and then gave to outlet frying as delicious fried chicken serve all around the world. .3. Advertisement Mislead Nowadays, advertising communication play a importance role in our society. As we all know, fast food is high fat and calorie food, cellulose content is low, long-term consumption will lead to obesity, endangering the liver and other organs healthy.But fast-food ads never mentioned these issues, always promoted eating fast food is a modern lifestyle and fashionable, the food is fresh and tasty, nutrition and health. This is a food culture and lifestyle misleading from advertising, especially to young people and children. In 2003 autumn, KFC played â€Å"health card† at TV ad, saying that Kentucky Fried Chicken â€Å"has the human body the necessary carbohydrates, is a daily non-integral part of the menu. â€Å"This ad exaggerated the Kentucky Fried Chicken features, many people discontent into this broadcast, the U.S. Federal Trade Commission specifically to t his investigation. Under pressre from all sides, soon KFC Company takes off this advertisement. In this year July, ASA (Advertising Standards Authority), found that the U. S. KFC have an ad misleading consumers think that the fresh chicken is on daily basis delivered to every KFC outlets, this suspected of misleading to consumers. Advertising content shows a young chef side of a chicken sprinkled with flour, says: â€Å"I want to cook the most delicious food, secret is use the correct materials, like this fresh chicken†.Ad adds the narration: â€Å"Kentucky Fried Chicken, fresh meat. Every store, Every day. † But the ASA found that KFC chicken are delivered to each stores three times per week, it was decided shall not broadcast the ad, unless modified. Solution of KFC Company 1 Provide Healthy Product The traditional ethical stance of the company is to prevent actual problems on health and nutrition. However, there is an obvious lack for long term plans that will also maintain these developments even in years to come.KFC Company should realize that their does not only have a responsibility to their current customers but to future generations as well. The scope of responsibility as cited in this discussion should include the provision of respect for others, honest and pure intentions as well as protection from harm. The management of KFC should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive. Nowadays, people are more concerned with their health and figures than ever before.Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. In this case, KFC should start research on healthier ingredient like offering roaster chicken instead of fried chicken and provide low fat, low calories product to consumer. For example, McDona ld's recently have announced that they will use organic milk to product the coffee and chocolate in future.As consumers increasingly concerned about the source of food, McDonald's also had to be improved for their own ingredient in order to increase the turnover. McDonald's (UK) director Steve Easterbrook said, British consumers increasingly focusing on the quality of food sources and the realm of ethics, which has led to Britain's organic dairy products has been greatly welcomed, so we also decided to provide our customers changes in the quality of milk. At the same time, we also hope that through this change, can increase the level of consumption of organic milk, organic dairy products market, contribute to the development.Well-known dairy company Arla is a McDonald's milk supplier, said the organic milk market development more and more powerful, and we are very pleased to see McDonald's fast food industry to lead the transition to organic dairy products. Other than that, in 2008 McDonald's launches a new â€Å"cooked in a canola oil blend' symbol to the packaging of menu items cooked in oil to help inform customers that these products are cooked in a blend of canola and sunflower oil which is virtually trans fat free and less than 10 per cent saturated fat.In March, McDonald's introduced a new range of seared, 100 per cent chicken breast fillet products, providing a skinless, lower-fat alternative to deep fried chicken. Hence, KFC should develop and providing healthy product by using alternative oils which do not contains Tran's fatty acids and reducing the amount of MSG increasing the amount of protein in the process. This will convey a message to the consumers and let them know that KFC's chicken will maintain its taste without use great amount of MSG and oils which can contains Tran's fatty acids and will not harm to the consumer's body.By changing of the menu and the ingredient of cooking, this may rebuild their image and reputation from public because image plays the important roles in company in order to survive in future. In the selflessness theory of the Seven Principles of Public Life issued by the International Federation of Accountants (IFAC) state that the holder of public office should act personally in term of public interest not only gain benefit to themselves.Therefore, KFC should not only promote their new product, they should also put themselves in the shoe of their customers by understanding their requirements and responsible to make sure that the products are not harming the consumer's healthy lifestyle. 2 Responsibility to Animal Welfare With economic development and social progress, people towards animal's attitude have a series of changes. As result, some countries come up with animal welfare laws and regulations.In addition, with the improvement of living standards in developed countries on food safety and health have become increasingly stringent requirements, the WTO also requires on this. PETA advocates to promote animal welfare, the main purpose is to have better human beings, in a reasonable and humane use of animals at the same time taking into account the welfare of animals that live to be comfortable and not painful death. Some studies show that in dirty and dense environment, pigs, chickens, ducks and other animals, their immunity will be greatly reduced and it is easy to fall ill, thus causing animal diseases.If an animals suddenly suffering in terror state, it will secret a large quality of adrenal and it will affecting the quality of the meat and these hormones may have hazardous on human health. After exposing the video of inhumane slaughter of chickens, PETA has been keep open condemnation on the KFC. KFC company should pay enough attention on this case, continuous improvement of the chicken breeding method and it living environment. This is the only way to ensure the chicken welfare, otherwise KFC will facing enormous obstacles from public.Besides that, KFC should made a c ommitment to require supplier farms to take measures to improve animal breeding environment, not forced feeding, not cruelty to animals and reduce suffer as much as possible when slaughtering process, or they will stop purchasing from them. PETA organization had proposed in change of using poison gas to slaughter chickens, this can reduce the pain of death to zero and reduce the contact between handlers, and would not affect on the quality of meat. Thus, KFC company should consider this propose and do their best to implement it in future.To support the view, deontological theory explains that it is a moral duty for individual to make the right decision determined not by its consequences but by obligation and commitments. 3 Improve Public Relationship TV media has an important impact on people to their moral values, self-awareness, and values. Advertising can influence people's attitudes change and affecting people's consumer attitudes and values. Therefore, if the information of ads are no false it will cause a negative impact on the socio cultural.Young people and children are important consumer group for KFC, many parents concerned about KFC food contained in the low nutrition and high-calorie, worried that will cause children's bad eating habits and nutritional imbalance caused by such issues. In fact, the media has a huge influence, if used properly will be able to play a significant positive effect. KFC should development of many more healthy, low calorie meals and other nutrition and health portfolio selection, and should clearly marked on the number of calories, nutrients, energy and nutrient density and the consumption of different age groups.So that, KFC can advocacy the healthy diet and exercise ideas in their ads, indicating the nutritional information, educating parents a correct idea and providing children the correct healthy diet knowledge. KFC company can also partnership with other public relation company holding a long-term, large-scale, cross -media public relations activities to advocacy the concept of the importance of health, encouraging of healthy eating and regular exercise habits, and provide a testing of body fat index (BMI) to public and also pay attention to the needs of disadvantage ethnic communities.Besides, by promote healthier eating habits to the public, it will win back consumers confidence and increasing its publicity with a more favorable corporate image. According to Mike Roberts, McDonald's president and chief operations officer, he said that, â€Å"There is nothing more important to McDonald's than building customer trust and loyalty around the world†. Furthermore, the ethical theory of moral relativism which can applies to people who believe that an act is right if approves by the social group in which person belong.4. 0best Practice & Value In my opinion, ethical business, safety, environmental responsibility, social and sustainable development is the best practices that KFC Company should h ave. KFC shall always identify the needs, wants and interest of its consumer and to provide the desired satisfactions more effectively than its competitor in such a manner that preserves or improves the well-being of both the consumers and the society especially in terms of health nutrition.KFC had act responsibility to committed providing their customers with safe, delicious meals and maintaining operating their restaurants under the highest food safety standards. This commitment is at the heart of operations and supply chain management, and is evident in every aspect of business from raw material procurement to restaurant food preparation and delivery. KFC believe treating animals humanely and with care is a key part of their quality assurance efforts.This means animals should be free from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Their goal is to only deal with suppliers who can provide an environment that is free from cruelty, abuse and neglect. Between recognize of maintaining high standards of animal welfare is an ongoing process. Training and education has and will continue to play a key role in efforts. KFC will continue to work with experts so that the quality assurance employees and suppliers have the training and knowledge necessary to further the humane treatment of animals.The inclusion of the social responsibility concept to the business sector is not only necessary to broaden the companies' involvement to social matters. The application of social responsibility to organizations is in fact a main contributory factor to their profitability and to ensure that they always follow ethical matters while doing their business. According to the findings of Mohr and Webb showed that social responsibility plays a significant role in consumer appeal.The perceptions of consumers however, tends to vary with regards to this aspect. Nonetheless, this stresses the importance of social resp onsibility not only on benefiting the stakeholders but also in achieving the goals of the companies towards growth and profitability. At present, the management of KFC has already realized the growing importance of social responsibility and that integrating this concept cannot be sufficiently supported by the optimization of shareholder value.Additionally, KFC has essential managing company in health, safety and community responsibilities this may lead KFC Company continuing success. 5 Proper Advertisement lead Advertisement is very essential for any business. Advertise can make a business wider. with out advertisement no business can run properly. 6 Suggestion & Strategic Options One of the responsibilities of an organization is to make sure that all their actions and business operations adhere to the ethical standards provided by the law.Other than strategies for marketing and management, businesses have considered other elements that play significant roles towards success. One of these important elements is ethics. As business requires social interaction and dealings, the strong recognition of what is morally right or wrong is then essential. In this reflective discussion, various ethical theories will be described. The main purpose of this paper is to identify the role of each theory to business and how these theories can be helpful to modern operations.All in all, it can be said that having a business organization that considers ethical management are business which can easily gain respect and good reputation from the customers. Contrary to the belief that social responsibility undermines businesses' profitability goal, this actually help in generating profit through customer loyalty and good company image. For Kentucky Fried Chicken, the company must be able to ensure that the products that they offer are healthy and nutritional, so as to ensure also that their gain customer trust, loyalty and respect. ï » ¿KFC for Kentucky Fried Chicken KFC for Kentucky Fried Chicken is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great. Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952.KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders,† Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s.Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heinlein, who was taken over by the Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market.PepsiCo spun off i ts restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard â€Å"bucket,† which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken and wraps, as well as salads and side  dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan â€Å"finger licking' good,† which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good.†Unethical issues in KFC Company1. Provide Greasy Unhealthy FoodThe growing and bustling population of today is obviously differe nt from the population of the previous decades in terms of health and nutritional attitudes and behaviors. People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity.Being one of the most popular fast food restaurants and with millions of people patronizing the products and foods offered by the company, it is important the company adheres to ethical standards specifically in terms of providing healthy foods. However, it has been observed that KFC is using oil which contains Tran's fatty acids and contain in monosodium glutamate, which is MSG. This is noted to increase cholesterol and even increased the risk of having heart disease and obesity. As authorities discovered this, the case was being carried over by the consumer group Centre for Science in the P ublic Interest and told the company to use healthier cooking products than the one they are using.2. Protests by PETAKFC is the world's largest chicken fast-food chain in the world with more than 9900 stores at an average annual consumption of nearly 800 million chickens in all over the world. In order to reduce costs, KFC chicken suppliers kept the chickens in overcrowded cages and given drug to urging their growth so that they are usually too heavy and can't even walk. In year 2003, PETA organization (Association of Ethical Treatment of Animals) found a video exposing KFC supplier abuse chickens by cruel trick and this immediately aroused public attention.In the video can see the staff do anything to abuse the chicken, they often cut off their wings, slamming them  to the wall, punched them as sandbags, kicked them as football. At slaughter, the chicken' throats are slit and dropped into tanks of scalding-hot water while they are still conscious. They abuse the chickens alive to death and then gave to outlet frying as delicious fried chicken serve all around the world.3. Advertisement MisleadNowadays, advertising communication play a importance role in our society. As we all know, fast food is high fat and calorie food, cellulose content is low, long-term consumption will lead to obesity, endangering the liver and other organs healthy. But fast-food ads never mentioned these issues, always promoted eating fast food is a modern lifestyle and fashionable, the food is fresh and tasty, nutrition and health. This is a food culture and lifestyle misleading from advertising, especially to young people and children. In 2003 autumn, KFC played â€Å"health card† at TV ad, saying that Kentucky Fried Chicken â€Å"has the human body the necessary carbohydrates, is a daily non-integral part of the menu.†This ad exaggerated the Kentucky Fried Chicken features, many people discontent into this broadcast, the U.S. Federal Trade Commission specifically to th is investigation. Under pressre from all sides, soon KFC Company takes off this advertisement. In this year July, ASA (Advertising Standards Authority), found that the U.S. KFC have an ad misleading consumers think that the fresh chicken is on daily basis delivered to every KFC outlets, this suspected of misleading to consumers. Advertising content shows a young chef side of a chicken sprinkled with flour, says: â€Å"I want to cook the most delicious food, secret is use the correct materials, like this fresh chicken†. Ad adds the narration: â€Å"Kentucky Fried Chicken, fresh meat. Every store, Every day.† But the ASA found that KFC chicken are delivered to each stores three times per week, it was decided shall not broadcast the ad, unless modified.Solution of KFC Company1 Provide Healthy ProductThe traditional ethical stance of the company is to prevent actual problems on health and nutrition. However, there is an obvious lack for long term  plans that will also ma intain these developments even in years to come. KFC Company should realize that their does not only have a responsibility to their current customers but to future generations as well. The scope of responsibility as cited in this discussion should include the provision of respect for others, honest and pure intentions as well as protection from harm. The management of KFC should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive. Nowadays, people are more concerned with their health and figures than ever before.Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. In this case, KFC should start research on healthier ingredient like offering roaster chicken instead of fried chicken and provide low fat, low calories product to consumer. For example, McDonal d's recently have announced that they will use organic milk to product the coffee and chocolate in future. As consumers increasingly concerned about the source of food, McDonald's also had to be improved for their own ingredient in order to increase the turnover.McDonald's (UK) director Steve Easterbrook said, British consumers increasingly focusing on the quality of food sources and the realm of ethics, which has led to Britain's organic dairy products has been greatly welcomed, so we also decided to provide our customers changes in the quality of milk. At the same time, we also hope that through this change, can increase the level of consumption of organic milk, organic dairy products market, contribute to the development.Well-known dairy company Arla is a McDonald's milk supplier, said the organic milk market development more and more powerful, and we are very pleased to see McDonald's fast food industry to lead the transition to organic dairy products. Other than that, in 2008 M cDonald's launches a new â€Å"cooked in a canola oil blend' symbol to the packaging of menu items cooked in oil to help inform customers that these products are cooked in a blend of canola and sunflower oil which is virtually trans fat free and less than 10 per cent saturated fat.In March, McDonald's introduced a new range of seared, 100 per cent chicken breast fillet products, providing a skinless, lower-fat alternative to deep fried chicken. Hence, KFC should develop and providing healthy product by using alternative oils which do not contains Tran's fatty acids and reducing the  amount of MSG increasing the amount of protein in the process. This will convey a message to the consumers and let them know that KFC's chicken will maintain its taste without use great amount of MSG and oils which can contains Tran's fatty acids and will not harm to the consumer's body.By changing of the menu and the ingredient of cooking, this may rebuild their image and reputation from public becau se image plays the important roles in company in order to survive in future. In the selflessness theory of the Seven Principles of Public Life issued by the International Federation of Accountants (IFAC) state that the holder of public office should act personally in term of public interest not only gain benefit to themselves. Therefore, KFC should not only promote their new product, they should also put themselves in the shoe of their customers by understanding their requirements and responsible to make sure that the products are not harming the consumer's healthy lifestyle.2 Responsibility to Animal WelfareWith economic development and social progress, people towards animal's attitude have a series of changes. As result, some countries come up with animal welfare laws and regulations. In addition, with the improvement of living standards in developed countries on food safety and health have become increasingly stringent requirements, the WTO also requires on this. PETA advocates t o promote animal welfare, the main purpose is to have better human beings, in a reasonable and humane use of animals at the same time taking into account the welfare of animals that live to be comfortable and not painful death.Some studies show that in dirty and dense environment, pigs, chickens, ducks and other animals, their immunity will be greatly reduced and it is easy to fall ill, thus causing animal diseases. If an animals suddenly suffering in terror state, it will secret a large quality of adrenal and it will affecting the quality of the meat and these hormones may have hazardous on human health. After exposing the video of inhumane slaughter of chickens, PETA has been keep open condemnation on the KFC. KFC company should pay enough attention on this case, continuous improvement of the chicken breeding method and it living environment. This is the only way to ensure the chicken welfare, otherwise KFC will facing enormous obstacles from public.Besides that, KFC should made a commitment to require supplier  farms to take measures to improve animal breeding environment, not forced feeding, not cruelty to animals and reduce suffer as much as possible when slaughtering process, or they will stop purchasing from them. PETA organization had proposed in change of using poison gas to slaughter chickens, this can reduce the pain of death to zero and reduce the contact between handlers, and would not affect on the quality of meat. Thus, KFC company should consider this propose and do their best to implement it in future. To support the view, deontological theory explains that it is a moral duty for individual to make the right decision determined not by its consequences but by obligation and commitments.3 Improve Public RelationshipTV media has an important impact on people to their moral values, self-awareness, and values. Advertising can influence people's attitudes change and affecting people's consumer attitudes and values. Therefore, if the information of ads are no false it will cause a negative impact on the socio cultural. Young people and children are important consumer group for KFC, many parents concerned about KFC food contained in the low nutrition and high-calorie, worried that will cause children's bad eating habits and nutritional imbalance caused by such issues. In fact, the media has a huge influence, if used properly will be able to play a significant positive effect.KFC should development of many more healthy, low calorie meals and other nutrition and health portfolio selection, and should clearly marked on the number of calories, nutrients, energy and nutrient density and the consumption of different age groups. So that, KFC can advocacy the healthy diet and exercise ideas in their ads, indicating the nutritional information, educating parents a correct idea and providing children the correct healthy diet knowledge. KFC company can also partnership with other public relation company holding a long-term, large-scale, cross-media public relations activities to advocacy the concept of the importance of health, encouraging of healthy eating and regular exercise habits, and provide a testing of body fat index (BMI) to public and also pay attention to the needs of disadvantage ethnic communities.Besides, by promote healthier eating habits to the public, it will win back consumers confidence and increasing its publicity with a more favorable corporate image. According to  Mike Roberts, McDonald's president and chief operations officer, he said that, â€Å"There is nothing more important to McDonald's than building customer trust and loyalty around the world†. Furthermore, the ethical theory of moral relativism which can applies to people who believe that an act is right if approves by the social group in which person belong.4.0best Practice & ValueIn my opinion, ethical business, safety, environmental responsibility, social and sustainable development is the best practices that KFC Company sh ould have. KFC shall always identify the needs, wants and interest of its consumer and to provide the desired satisfactions more effectively than its competitor in such a manner that preserves or improves the well-being of both the consumers and the society especially in terms of health nutrition. KFC had act responsibility to committed providing their customers with safe, delicious meals and maintaining operating their restaurants under the highest food safety standards. This commitment is at the heart of operations and supply chain management, and is evident in every aspect of business from raw material procurement to restaurant food preparation and delivery.KFC believe treating animals humanely and with care is a key part of their quality assurance efforts. This means animals should be free from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Their goal is to only deal with suppliers who can provide an environme nt that is free from cruelty, abuse and neglect. Between recognize of maintaining high standards of animal welfare is an ongoing process. Training and education has and will continue to play a key role in efforts. KFC will continue to work with experts so that the quality assurance employees and suppliers have the training and knowledge necessary to further the humane treatment of animals.The inclusion of the social responsibility concept to the business sector is not only necessary to broaden the companies' involvement to social matters. The application of social responsibility to organizations is in fact a main contributory factor to their profitability and to ensure that they always follow ethical matters while doing their business. According to the findings of Mohr and Webb showed that social responsibility  plays a significant role in consumer appeal. The perceptions of consumers however, tends to vary with regards to this aspect. Nonetheless, this stresses the importance of social responsibility not only on benefiting the stakeholders but also in achieving the goals of the companies towards growth and profitability.At present, the management of KFC has already realized the growing importance of social responsibility and that integrating this concept cannot be sufficiently supported by the optimization of shareholder value. Additionally, KFC has essential managing company in health, safety and community responsibilities this may lead KFC Company continuing success.5 Proper Advertisement leadAdvertisement is very essential for any business. Advertise can make a business wider. with out advertisement no business can run properly.6 Suggestion & Strategic OptionsOne of the responsibilities of an organization is to make sure that all their actions and business operations adhere to the ethical standards provided by the law. Other than strategies for marketing and management, businesses have considered other elements that play significant roles towards success . One of these important elements is ethics. As business requires social interaction and dealings, the strong recognition of what is morally right or wrong is then essential. In this reflective discussion, various ethical theories will be described. The main purpose of this paper is to identify the role of each theory to business and how these theories can be helpful to modern operations.All in all, it can be said that having a business organization that considers ethical management are business which can easily gain respect and good reputation from the customers. Contrary to the belief that social responsibility undermines businesses' profitability goal, this actually help in generating profit through customer loyalty and good company image. For Kentucky Fried Chicken, the company must be able to ensure that the products that they offer are healthy and nutritional, so as to ensure also that their gain customer trust, loyalty and respect.

Thursday, November 7, 2019

On The QT

On The QT On The QT On The QT By Sharon Opinions are divided on the origin of the expression on the QT, a slang expression which indicates that the subject under discussion is confidential. Most people agree that its simply an abbreviation of quiet, albeit a strange one, using the first and last letters. However, both the US and the UK claim first ownership of this phrase. US wordsmiths cite that countrys love of abbreviations, as evidenced by OK, PDQ and others, as evidence that on the QT fell into this tradition. The British claim comes via Robert Hendrickson, in The Facts on File Encyclopedia of Word and Phrase Origins. Hendrickson says that on the QT comes from a British ballad in 1870. However, this has been disputed as he provided no evidence for the claim. Back in the US, the Cambridge Jeffersonian of Ohio is reported to have published a vaudeville song from 1879 with the line: She tipples on the strict QT. George Moores A Mummers Wife seems to be the first place that the phrase appears in print. This was published in 1884. The phrase fell out of regular use for a while, then became popular once again as part of the tagline for LA Confidential in 1997: off the record, on the QT and very hush-hush. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:50 Incorrect Pronunciations That You Should Avoid15 Words for Household Rooms, and Their SynonymsPeople vs. Persons

Tuesday, November 5, 2019

Sample Short Answer on Soccer for Common Application

Sample Short Answer on Soccer for Common Application College applications often include a short essay that asks you to elaborate on your most meaningful extracurricular activity or work experience. The Common Application used to require a short answer response of 150 words or fewer, and today many schools have retained the short answer in the supplemental essay section. The question will often ask something straight-forward like this: Briefly elaborate on one of your extracurricular activities or work experiences. Features of a Weak Short Answer The short answer repeats similar ideas in slightly different words.The essay employs vague language.The response is filled with clichà ©s and predictable language.The response doesnt explain why the activity is important to the author. Short should not be confused with unimportant. When a college has holistic admissions, every piece of the application is important since the admissions folks want to get to know you as a whole person. The short answer needs to convey your passion for something you do, and it should also explain why the activity is important to you. In this sample short answer response, Gwen writes about her passion for soccer, but she makes many common mistakes in the process. Sample Short Answer Response by Gwen Simply put, I love soccer. I love being part of a team of girls who go out there and give their all, heart and soul, in every game. We truly are a family in our team. I love being a part of that family and taking a leadership role, both on and off the field. Soccer has also helped me be a better leader in student organizations and class work, where I take a proactive role. Whether it is a good defensive block or scoring the winning goal, soccer is an empowering part of my life, and I would not be the person I am today without it. Critique of Gwens Short Answer Response Gwens short answer response is not terrible- the language is easy to read and Gwens love of soccer comes across forcefully. However, Gwens response does have several problems: The language is repetitive. Gwen says I love three times, and she repeats the ideas of family and leadership twice.The languge is vague. What does Gwen mean when she says she takes a proactive role? What is her leadership role? What exactly does she mean when she says soccer made her the person I am today?Some language is clichà ©. Phrases like heart and soul and scoring the winning goal appear in far too many essays about sports.The response is short and doesnt say much. The typical 150-word limit isnt much space in which to elaborate on an activity, yet Gwens response is just 540 characters/108 words (and, as noted, those words are repetitive and vague). Gwen hasnt used the short answer to her advantage. Gwen does sound like a perfectly pleasant and enthusiastic student who works well with a team, but her response could be so much stronger. We finish her short answer response without a clear sense of the type of leader she is or what leadership roles she has assumed. Theres nothing concrete here to illustrate how soccer has made her a stronger person and better student. A Final Word on Short Answer Responses To see what a stronger short answer response looks like, be sure to check out Christies essay on running and Joels response on his job at Burger King. Christies response shows how an athletic activity can be presented more effectively than Gwen does, and Joel shows how a relatively unenjoyable activity- a fast food job- can still prove meaningful and valuable. Dont be misled by the word short. You should put plenty of time and care into this type of little essay. Work to follow the guidelines for a winning short answer, and be sure to steer clear of common short answer mistakes.

Sunday, November 3, 2019

Case study of (Starbucks has not paid The UK corporation tax 2012)

Of (Starbucks has not paid The UK corporation tax 2012) - Case Study Example According to this theory, an organisation is part of the society in which it operates (Benoit, 2000). An organisation, therefore, is supposed to adhere to certain, explicit or implicit, norms and values. The voluntary disclosures therefore are seen as biased because they are influenced by the interaction of the firm and that particular society. This theory, therefore, emphasizes that the vehicle for voluntary disclosure and the information disclosed be analyzed in context of the society in which the organisation operates (Benoit, 1995). Closely related to the system oriented theories is the legitimacy theory. This theory states that the organisation derives its legitimacy from the society in which it operates. Therefore, the society has a multitude of implicit and explicit expectations on the organisation which the organisation should not forego. A firm can only be seen as legitimate if its status, condition or operations are in sync with the society’s expectations. The societ y supports legitimate businesses (Islam and Deegan, 2010). One of the ways to legitimize a business is by making voluntary disclosures for the benefit of the society. ... This theory states that when a crisis becomes a threat a reputation-conscious organisation will always respond to save its image, identity or reputation by voluntarily releasing information that directly counters that which is eroding its reputation. This theory proposes a wide variety of measures to be taken including excuses, justification, denial and apologies (Freeman, 1984). The Case Context Starbucks is the second largest restaurant chain globally after McDonalds. It is valued at $40 billion. The company has many units distributed across the globe and the focus of this literature will be the UK unit. In the year ending September 30th 2012 the company’s UK unit recorded a loss in its operations consequently failing to pay the corporate income tax for the third year in a row (Bergin, 2012). The information was first released by Reuters who asserted that even though the company was recording losses, its management was still declaring it as a viable undertaking with lessons to be emulated by other firms and branches. This mixed information to investors and the taxman brewed a crisis with the esteemed customers with the British government accusing Starbucks of tax evasion (Neville, 2012). Data In its 14 years of operations in the UK, Starbucks had never recorded a profit; this is despite making sales of over $4.8 billion (3 billion UK pounds). According to Her Majesty Revenue and Customs authority, Starbucks had failed to declare any profits during its entire period in operation in the UK managing to pay only 8.6 million UK pounds in 14 years. McDonalds, its main rival, managed to pay as corporate income tax of 80 million UK pounds from its 3.6 billion worth of sales in the UK market and the third largest